Privacy policy


Last updated: 12.11.2024

We place great importance on ensuring that the handling of personal data is transparent. This privacy policy provides information on what personal data we collect, for what purpose, and to whom we disclose it. To ensure high transparency, this privacy policy is regularly reviewed and updated.

1. Services We Use

  • Google Ads
  • Google Ads Conversion Tracking
  • LinkedIn Ads
  • Meta Ads
  • Google Analytics
  • Google Analytics Enhanced eCommerce
  • Google Tag Manager
  • Shopify
  • WooCommerce

2. Contact Information

If you have any questions or concerns regarding the protection of your data by us, you can reach us anytime via email at thomas.kunz@traumgut.ch. The person responsible for data processing on this website is:

Traumgut Brands AG
Gewerbestrasse 11
6330 Cham
Switzerland

Data Protection Officer:
Thomas Kunz
thomas.kunz@traumgut.ch
+41 79 133 38 38

3. General Principles

3.1 What Data Do We Collect From You and From Whom Do We Receive This Data?

Primarily, we process personal data that you provide to us or that we collect during the operation of our website. In some cases, we may also receive personal data about you from third parties. These categories may include:

  • Personal identification data (name, address, date of birth, etc.);
  • Contact data (mobile number, email address, etc.);
  • Financial data (e.g., account details);
  • Online identifiers (e.g., cookie IDs, IP addresses);
  • Location and traffic data;
  • Audio and video recordings;
  • Special categories of data (e.g., biometric data or health information).

3.2 Under What Conditions Do We Process Your Data?

We handle your data confidentially and in accordance with the purposes outlined in this privacy policy. We aim for a transparent and proportionate processing approach.

If, in exceptional cases, we are unable to comply with these principles, data processing may still be lawful due to a valid justification. Justifications may include:

  • Your consent;
  • The performance of a contract or pre-contractual measures;
  • Our legitimate interests, provided your interests do not outweigh ours.

3.3 How Can You Withdraw Your Consent?

If you have given us consent to process your personal data for specific purposes, we process your data based on that consent unless we have another legal justification.

You can withdraw your consent at any time by sending an email to the address specified in the legal notice. Previously conducted data processing will not be affected.

3.4 In Which Cases Can We Disclose Your Data to Third Parties?

a. Principle
We may need to use third-party services or services from affiliated companies to process your data (so-called data processors). Categories of recipients include:

  • Accounting, fiduciary, and auditing firms;
  • Consulting firms (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment service providers;
  • Providers of tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially.

In some cases, we may also be obligated to disclose your personal data to authorities.

b. Visiting Our Social Media Channels
We may have embedded links to our social media channels on our website. This is indicated to you (typically through corresponding symbols). When you click on the symbols, you will be redirected to our social media channels.

In this case, the social media providers will be informed that you accessed their platform from our website. The social media providers may use the data collected in this way for their own purposes. We point out that we do not have knowledge of the content of the transmitted data or how the operators use it.

c. Disclosure Abroad
In some cases, as part of order processing, your personal data may be transferred to companies abroad. These companies are obligated to data protection laws in the same way we are. The transfer may take place worldwide.

If the level of data protection does not meet that of Switzerland, we perform a risk assessment beforehand and ensure through contractual measures that the same level of protection as in Switzerland is guaranteed (e.g., by using the new Standard Contractual Clauses of the EU Commission or other legally required measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's Standard Contractual Clauses via the following link: https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 How Long Do We Retain Your Data?

We store personal data only for as long as necessary to fulfill the purposes for which the data was collected.

Data collected during your visit to our website is stored for twelve months. An exception applies to analytics and tracking data, which may be retained for a longer period.

Contract data is stored longer as required by law. Specifically, we must retain business communications, concluded contracts, and booking documents for up to 10 years. If we no longer need such data to provide our services, the data will be blocked and only used for accounting and tax purposes.

3.6 How Do We Protect Your Data?

We will securely store your data and take all reasonable measures to protect it from loss, access, misuse, or alteration.

Our contractual partners and employees who have access to your data are required to comply with data protection regulations. In some cases, it may be necessary to forward your inquiries to affiliated companies. Even then, your data will be treated confidentially.

We use SSL (Secure Socket Layer) encryption with the highest encryption level supported by your browser on our website.

3.7 What Rights Do You Have?

a. Right of Access
You can request information about the data we have stored about you at any time. Please send your request for access along with proof of identity to thomas.kunz@traumgut.ch.

You also have the right to receive your data in a commonly used file format if we process your data automatically, and if:

  • You have given consent for processing; or
  • You have provided data in connection with the conclusion or execution of a contract.

We may restrict or deny the provision of information or data if it conflicts with our legal obligations, legitimate interests, or those of a third party.

Processing of your request is subject to a legal processing period of 30 days. However, we may extend this period due to high request volumes, legal or technical reasons, or if we need additional information from you. You will be notified of the extension in a timely manner, at least in writing.

b. Deletion and Correction
You may request the deletion or correction of your data at any time. We may refuse the request if legal provisions require us to retain the data for a longer period or if a legal ground contradicts your request.

Please note that exercising your rights may conflict with contractual agreements and have consequences on the performance of the contract (e.g., early contract termination or cost consequences).

c. Legal Recourse
If you are affected by the processing of personal data, you have the right to enforce your rights in court or file a complaint with the relevant supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch

3.8 Changes to the Privacy Policy

We may change this privacy policy at any time. Changes will be published on vasanta.ch, and you will not be separately informed.

4. Specific Data Processing Activities

4.1 Providing the Website and Creating Log Files

What information do we receive and how do we use it?

When you visit vasanta.ch, certain data is automatically stored on our servers or on servers of services and products we use and/or have installed, for system administration, statistical, backup, or tracking purposes. This includes:

  • Your internet service provider's name;
  • Your IP address (if applicable);
  • The version of your browser software;
  • The operating system of the device accessing the URL;
  • The date and time of access;
  • The website from which you accessed the URL;
  • The search terms you used to find the URL.

Why can we process this data?

These data cannot be assigned to a specific person, and there is no merging of this data with other data sources. Log file storage is done to ensure the functionality of the website and the security of our IT systems. This is our legitimate interest.

How can you prevent data collection?

The data is stored only as long as necessary for the purpose of collection. Accordingly, the data is deleted after each session ends. Log file storage is essential for the website's operation, and therefore, you cannot object to it.

4.2 Google Ads
We use the Google Ads service on our website, an online advertising service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). Google Ads allows us to display advertisements in Google search results and the Google ad network.

4.3 Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website, and in this context, the Conversion Tracking (Visit Action Analysis). Google Ads Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an advertisement served by Google, a cookie is set on your device for Conversion Tracking. These cookies have a limited validity, do not contain any personal data, and therefore do not serve for personal identification. If you visit specific pages of our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page.

The information collected through the conversion cookie is used to create conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page containing a Conversion Tracking tag. However, we do not receive information that personally identifies users.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, please note that in this case, you may not be able to use all functions of this website to their full extent. You will not be included in the conversion tracking statistics.

Furthermore, you can disable personalized ads in the Google ad settings. Instructions on how to do this can be found at https://support.google.com/My-Ad-Center-Help/answer/12155764.

4.4 LinkedIn Ads
We use LinkedIn's advertising services on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn").

Through LinkedIn Ads, we can place targeted ads based on the interests and behaviors of users. LinkedIn uses cookies and similar technologies to display ads based on your previous visits to our and other websites. This allows us to measure and optimize the effectiveness of our advertising efforts.

The information collected by LinkedIn Ads is anonymous to us, meaning we do not receive personal data of individual users. However, this data is stored and processed by LinkedIn, so a connection to the respective user profile is possible, and LinkedIn can use this data for its own advertising purposes, in accordance with LinkedIn's privacy policy.

If you are a LinkedIn member and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.

The use of LinkedIn Ads is aimed at analyzing and optimizing the effectiveness of our advertising measures. The data processing is based on our legitimate interest in targeted advertising and analyzing the impact and efficiency of this advertising.

4.5 Meta Ads
Our website uses Meta Ads, an online advertising service by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (formerly known as Facebook, Inc.). Using Meta Ads, we can display targeted ads to raise awareness of our products or services.

When you visit our website, a cookie may be set on your device via Meta Ads, enabling the analysis of your use of the website. Additionally, Meta can track your usage behavior across various websites and devices and use this information to serve personalized ads.

The data collected via the cookie is transmitted to Meta and stored there. Meta can link this data with your Meta account (formerly Facebook account) and use it for its own advertising purposes.

To generally object to the use of cookies on your computer, you can set your internet browser to prevent future cookies from being placed on your computer or to delete cookies that have already been placed. However, turning off cookies may result in some functions of our website no longer working properly.

For more information on the handling of user data in Meta Ads, please refer to Meta's privacy policy: https://www.facebook.com/privacy/policy/. If you do not want Meta to use data for advertising purposes, you can adjust the relevant settings in your Meta account.

4.6 Google Analytics
We use Google Analytics on our website, a web analytics service by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer, enabling an analysis of your use of the website.

The information generated by the cookie about your use of this website is typically transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will, however, be shortened by Google within the European Union member states or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide additional services related to website and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting the appropriate settings in your browser software; however, please note that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.7 Google Analytics Enhanced eCommerce
On our website, we use the Enhanced eCommerce feature of the Google Analytics service, provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics Enhanced eCommerce allows detailed analysis of user purchase behavior on our website and provides information about the purchasing process, such as which products were most frequently viewed or purchased, and which marketing strategies were most effective.

Google Analytics uses "cookies," text files stored on your computer, enabling the analysis of your use of the website.

The information generated by the cookie about your use of this website is typically transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activities, and provide further services related to website and internet usage.

You can prevent the storage of cookies by adjusting the appropriate settings in your browser software; however, please note that in this case, you may not be able to use all functions of this website to their full extent. Additionally, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

4.8 Google Tag Manager
To manage website tags via an interface, we use Google Tag Manager, a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). The Google Tag Manager itself (which implements the tags) is a cookie-free domain and does not process any personal data. The service triggers other tags, which in turn may collect data. Google Tag Manager does not have access to these data. If deactivation has been performed at the domain or cookie level, it remains in effect for all tracking tags implemented via Google Tag Manager.

By using Google Tag Manager, scripts (so-called tags) can be automatically activated on our website, and data from your browser may be transmitted to Google. This data may include information about your IP address, the browser you are using, the subpages of our website you visited, and other interactions during your visit to the website.

4.9 Shopify
Our website uses services from Shopify, an e-commerce platform provided by Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, ON, K2P 2L8, Canada. We use Shopify to provide you with an optimized online shopping experience and to sell our products online.

When you shop in our online store, your order data, including personal information such as name, address, and payment information, is forwarded to Shopify to complete the purchase process. Shopify also uses cookies and other technologies to improve the shopping experience and ensure the security of the purchasing process.

4.10 WooCommerce
WooCommerce is an open-source software provided by Automattic, Inc., based in 60 29th Street #343, San Francisco, CA 94110, USA. WooCommerce is an eCommerce platform that enables us to offer products and services on our website.

We use WooCommerce to manage our online store. This includes product presentation, the ordering process, payment processing, and inventory management. As part of using WooCommerce, personal data of users may be collected and processed.

Collected Data

  • Order Data: Information about purchased products, order numbers, transaction details, and delivery status.
  • Customer Data: Personal data such as name, email address, shipping and billing address, and phone number provided during the ordering process.
  • Payment Data: Payment information is securely forwarded to the payment service providers we use. WooCommerce itself does not store full payment details.
  • Technical Data: IP address, browser type and version, and other technical information necessary for the functionality and security of the website.

Use of Data

The collected data is used for the following purposes:

  • Order Processing and Shipping: Processing and shipping orders.
  • Payment Processing: Processing payments and preventing fraud.
  • **

Customer Support**: Providing customer service and assistance with questions or issues.

Data Sharing

Your data is only shared in the following cases:

  • Service Providers: To partners and service providers who assist us in processing and delivering orders.
  • Legal Obligations: If we are legally required or to enforce our rights.